Chevy Runs Deep, for the first 100 years and into the next

The brand was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand.

What drives us?

A belief in moving forward and never giving up.

A belief that down the road, around the bend, are new adventures and new frontiers, all waiting to be discovered.

This is what we’re all about. And we know you feel the same way.

That’s why, at Chevrolet, we inspire you to make every mile matter by building the most ingenious lineup of cars, trucks and SUVs.

Into the next century

Chevrolet enters its second century with great momentum. The next 100 years will see Chevrolet help remake the automobile to complement the needs of evolving societies and changing resources — all with its iconic style, performance and value.